Safer sex = Better sex? That’s the message that seems to inspire couples to reach for condoms. The authors of an article in the UK Medical Journal The Lancet note that pleasure is the main reason that people engage in sexual behavior, and suggest that this reason must be addressed when motivating people to use safer-sex practices.
By the way, years ago A Woman’s Touch started working to switch the focus of HIV prevention programs from disease prevention to pleasure and fun. We’re very glad the rest of the world finally caught up!